“I love that feeling you get right after your hair is done. You look in the mirror and you just feel totally like yourself.”
Whichever one of the 35 natural-looking shades you choose, Clairol Professional TRUE COLOR at-home hair color is specially formulated so that no matter who you are, or wherever each day takes you, you’ll have natural-looking hair color that enhances the thousands of natural tones in your own hair.
Sure, the color is nothing short of GORGEOUS. But what about the magic behind it?! Why does it last so long? How does it look so authentic? Just three magic words: Prime. Color. Seal. It’s all-in-one technology!
The true benefits of TRUE COLOR:
You don’t have to be a professional to color like a pro! We’ve made TRUE COLOR so simple and easy to use that you’ll feel like one. So gather your at-home hair color must-haves, prep your station, and get ready to rock your natural-looking TRUE COLOR hair.
Make sure you pick the right developer.
Check out our handy chart!
Apply coconut oil (or another barrier cream) around your hairline. Don’t forget the ears!
Divide hair into 4 sections and clip into place. Don’t worry if it’s not perfect—your at-home hair color is just between you and your mirror!
Mix 1 part TRUE COLOR with 1 part TRUE COLOR Developer.
Starting at the front, apply the product from roots to ends. Work in 1/8" hair sub-sections foreven distribution.
Allow the color to process for 30 minutes. Then shampoo, condition and you’re done!
Discover more hair coloring tips.
Seeing is believing! Natural-looking hair color from an at-home kit may seem too good to be true, so see it come together with your own eyes in our TRUE COLOR step-by-step video.