Conducted user research to learn about the drive-in movie customer experience, followed by a mobile design for a fictional drive-in theater.
Attending drive-in movies increased in popularity due to the COVID-19 pandemic. Drive-in movies became popular in the 1950s, but soon died out due to not fulfilling customer needs and competing with indoor movie theaters. However, drive-in theaters became popular again because customers felt more comfortable in their vehicles during the COVID-19 pandemic.
For our observations, interviews, and survey, we recruited participants through the DePaul CDM participant pool. These research methods focused on our main research question, “How can technology improve the drive-in movie theater customer experience?” Following the observations, interviews, and survey, our group analyzed our data through AEIOU frameworks, statistical tests, and coding in Atlas.ti to help us build personas.
To view more details on our findings, implications for design, limitations, and future work, click on the links below:
Buy movie tickets and interact with this high-fidelity prototype! (Created in Figma)
After testing with customers, our team dimmed the orange and white colors on the prototype to reduce eye strain since there is a dark background. The next step in the application would be to allow customers to choose a parking spot rather than assigning them parking rows. Creating an advanced parking selection tool would improve customer satisfaction by allowing reservations for specific parking spots.